Our vision is to provide comfortable, stylish, and ethically made products that you can feel good in and good about.

Your Style, On Your Terms

Born from frustration with the lack of options for reliable basics, we set out to create a brand that fits with any lifestyle. Minimalist design style runs through each of our pieces, aiming to showcase the elegance and taste of a gentleman. Regardless of age, regardless of borders, our clothing provides you with a way of dressing that radiates unique charm in any situation. Choosing us means choosing not just a style, but a way of life.

We pursue not only fashion but also the coexistence of quality and comfort. Using natural cotton and linen materials, our products provide a pure and natural touch; breathable design keeps you feeling fresh and comfortable at all times. 

We've bundled our pieces together to bring down your prices without sacrificing quality along the way.

We're Familiar, Yet Different

We know that just about every brand offers the basics, which is why we strive to be not-so-basic, afterall. Built with the intention to showcase high standards in specialty manufacturing, our in-house product development team hand selects each silhouette, fabric and hardware with the utmost integrity and attention to detail. Balancing sustainability and social responsibility, we ensure our practices go beyond words, setting parameters that never compromise quality and ethical integrity.